Search engine optimization can really help your customers find, and connect with you. Prospective clients should be able to use any search engine to find you easily. For this reason, you must set your sights on having your website show up fairly high in search engine listings. The following advice will help you improve these all-important search rankings.
When creating pages keeping SEO in mind, it’s better to have many short articles on related topics than one very long article. Longer pages are not as well weighted by search engines. On top of that, you’ll bore readers with too much text.
Part of using SEO to drive site traffic is ensuring that your site uses effective coding. A site that is coded in messy, confusing JavaScript is not going to be indexed by the search engines. Text-free Flash will be entirely overlooked by spiders.
When setting up a page using SEO techniques, don’t be tricked into thinking additional advertising will boost your search engine ranking. While advertising on some other sites can boost your traffic and your income, it can’t boost rankings.
Search Engines
To increase your ranking on search engines, be sure to include a large number of keywords in the “metatag” section of your site. Search engines will process the keywords in these metatags, helping you maintain a presence in a larger array of searches. An example of this is a site for eyeglasses: include words like “glasses” as well as “glases.”
To help to keep your website visitor’s interest, you need to make sure that your website’s content is set up to do that. A big part of SEO is actually getting people to not only come back to your site time and again, but also spend extended amounts of time on your pages. These small things can help boost your site rankings to the top.
Visit competitors websites and view their source codes. This is completely public, and can give you some clues as to their primary keywords. You may not want to do the same thing, but you will learn a thing or two.
Do not use Flash on a website that you want to search engine optimize. Flash takes a while to load and is not readable for some spiders, so it isn’t indexed. You will need to have content that is readily visible at all times.
Boost the rankings of the search engine with article exchange instead of link exchange. To do this, you would post someone’s article on your site with a link back to them, and then they can do the same thing for you. This strategy will help to keep your site more efficient.
Blogging on your site will help improve your search engine ranking. Site traffic should then, therefore, increase.
Search Engine
Search engine optimization for your business website does not have to be difficult or complicated. All you have to do is pay attention to small details, and change your approach. Your name will soon be at the top of search engine rankings if you follow this advice.
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About the Author:
Blake Webster is a web and multimedia developer, digital product developer, web publisher, search engine optimization consultant, internet marketer, photographer and published author.