SEO, or “search engine optimization”, means setting up your website so that it is as high as possible in the search engine rankings. SEO is a multimillion-dollar industry. Some people will say that SEO is too complicated for you to understand. That is nonsense!
Help search engines find you easily and you will rise in the ranks. They are always looking through content based on keywords, but spiders also need to understand your site’s overall structure. You have to stress the important areas of your site by making a site map which lets a web spider get a hold of the hierarchy of your pages.
Get a domain name for your site that is both memorable and relevant. If you utilize video clips or mass internet media like Youtube to advertise, remember that a memorable domain name will make a big difference when mentioned in clips.
Look for non-profit or education sites that will link to your site. Search engines respond favorably to sites which reputable sources linked towards. Provide high-quality information that will entice reliable websites to want to feature your site. Create unique content that is filled with information that the organizations will feel is worthy enough to include on their sites.
Search Engines
Search engines will best understand your web site’s content if you use proper descriptive tags. Your titles should not exceed sixty characters, as this is the limit of the majority of search engines. Words past the 60-character point also tend to matter less to search engines.
Some believe that bringing keywords into their comment tags will increase their SEO visibility. Keep your focus where it belongs, on your content.
Site registration with the search engines is definitely mandatory for SEO purposes. Many people assume this is done automatically. Take the time to regularly check and see that your website is easily found and everything is in order. You might have to go a few pages deep, but you definitely want to ensure your site is still being recognized.
Try to embed videos onto the homepage of your website. You can use videos to make introductions or show how your product is used. Put videos on your site and make sure that you label them with quality keywords. Once that is done, add it to your page to your Google Webmaster Tools page. Now, go ahead and post your video to various outlets. This will attract a large amount of new customers.
You might want to try starting a podcast. Video and audio podcasts may be streamed live, and they are best when they contain valuable and timely information the consumer. Podcasts are becoming very popular with both users and webmasters. You simply need to grab a web cam and microphone, and start recording. Descriptions of your podcasts, then appear to search engines.
Even though search engine optimization can be very perplexing for even experts, it doesn’t have to be closed off for the beginner. You can learn about SEO and succeed at it! A large amount of traffic to your website is definitely closer than you might think it is.
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About the Author:
Blake Webster is a web and multimedia developer, digital product developer, web publisher, search engine optimization consultant, internet marketer, photographer and published author.